1. What is Glow Elixir Face Serum used for?
It boosts glow, improves skin tone, and enhances radiance.

2. How do I apply the serum?
Use 2–3 drops on face and neck after toner.

3. Is it suitable for all skin types?
Yes, including sensitive skin.

4. Can I use it daily?
Yes, twice daily for best results.

5. Does it help with pigmentation?
Yes, it helps improve uneven skin tone.

6. Is the serum greasy?
No, it is lightweight and fast-absorbing.

7. Can it hydrate the skin?
Yes, it provides moisture and nourishment.

8. Can I use it under moisturizer?
Yes, always apply serum before moisturizer.

9. Is it safe for sensitive skin?
Yes, gentle and dermatologist-tested.

10. Does it improve dull skin?
Yes, it restores natural glow.

11. Can men use this serum?
Yes, suitable for all genders.

12. Can I use sunscreen after serum?
Yes, sunscreen should be the final step in the morning.

The ORUM Rice Water Face Serum is an advanced brightening and anti-pigmentation serum designed to target multiple skin concerns in one step. Specially formulated for Indian skin tone and weather conditions, this lightweight serum helps combat dark spots, pigmentation, dullness, uneven skin tone, open pores, excess oil, dehydration, and weak skin barrier. With the power of 5 high-performance ingredients in one serum—Rice Water, Niacinamide, Alpha Arbutin, Ceramide Complex, and Vitamin C—it delivers visible results with consistent use.

Rice Water is rich in vitamins and minerals that deeply nourish the skin, improve texture, and enhance natural glow. Niacinamide (Vitamin B3) helps regulate oil production, reduce the appearance of pores, and strengthen the skin barrier, making the skin smoother and more refined. Alpha Arbutin is a proven ingredient that works at a deeper level to reduce pigmentation, dark spots, acne marks, and uneven skin tone by controlling melanin production.

Vitamin C acts as a powerful antioxidant that boosts brightness, fights dullness caused by environmental damage, and improves overall skin clarity. Meanwhile, the Ceramide Complex restores and protects the skin barrier, locks in moisture, and prevents dryness and sensitivity, ensuring long-lasting hydration.

The serum has an ultra-lightweight, fast-absorbing texture that penetrates quickly into the skin without leaving any sticky or greasy residue, making it perfect for daily use in all seasons. It layers easily with other skincare products and works effectively in both morning and night routines.

With regular use, the ORUM Rice Water Face Serum helps you achieve brighter, smoother, hydrated, and even-toned skin, giving you a healthy, radiant glow.



INGREDIENTS:
Aqua, Niacinamide, Aloe Barbadensis Leaf Extract, Ethyl Ascorbate (Vitamin C), Propylene Glycol, Ceramide Complex, Oryza Sativa (Rice) Extract, Propanediol, Sodium Benzoate (and) Potassium Sorbate, Centella Asiatica Extract, Sodium Hyaluronate, Alpha Arbutin, Allantoin, Disodium EDTA, Parfum